Venue

Objective: Plan 2 events for the coming quarter: format, audience, the one thing each attendee should leave with, the promotion plan, and the follow-up sequence. Prefer formats a two-person team can run repeatably. Buyers are growth and marketing leaders at startups and AI-forward brands. Anchor the work to the "Agents are doing the marketing work now" narrative where it fits honestly.
Primary audience: AI-curious CMOs at mid-market brands (~24k globally; ~7k at companies with 50–500 employees)
1. "Agent Teardown Night" — hosted, IRL, 30 people
   Format: live teardown. Three attendees bring a real marketing brief; we run mos against it on stage, including the runs that fail.
   Audience: AI-curious CMOs at mid-market brands — heads of growth and founders who already run agents.
   Hook: leave knowing exactly why your agent's output is generic, and with one brief rewritten so it isn't.
   Why this format: this audience distrusts demos and trusts watching something break.
2. "What Your Agents Don't Know" — hosted, virtual, 150 registrations
   Format: 40-minute working session on the data gaps we log — the questions our own agents ask Adveron that nothing can answer yet.
   Audience: AI-curious CMOs at mid-market brands plus agency operators and agent builders.
   Hook: a live look at the dogfood log — the unanswered questions are the interesting part, and attendees get to add theirs.
   Why this format: low-commitment, high-signal, and it turns our weakness into the content.
3. Sponsored presence + side dinner — sponsored, IRL, 20 at dinner
   Anchor: pair this with the "ambassadors" opportunity Adveron flagged (Formalise the people already recommending you into an ambassador roster with early access, a privat…).
   Format: minimum viable booth presence, with the real activation being a 20-person dinner on night one for practitioners only — no vendors.
   Hook: the one room at the conference where nobody is selling; the topic is No baseline for how the brand is represented inside LLM answers.
   Why this format: booths generate badge scans, dinners generate relationships. Budget follows the dinner.
Deliberately not doing: a large-scale conference of our own. We do not have the audience or the operational capacity, and a half-full conference costs more in credibility than it earns.
Note: which events the audience actually attends, and where competitors already sponsor, are unavailable from Adveron (data gaps recorded). Concept 3's venue is therefore unassigned.

Objective served: Plan 2 events for the coming quarter: format, audience, the one thing each attendee should leave with, the promotion plan, and the follow-up sequence. Prefer formats a two-person team can run repeatably. Buyers are growth and marketing leaders at startups and AI-forward brands. Anchor the work to the "Agents are doing the marketing work now" narrative where it fits honestly.
Target: 30 attendees, 60% practitioners who have run a cycle, 8-week lead time.

LOGISTICS OUTLINE (owner · lead time)
  Venue: a partner office or small event space, seated for 30 with a screen — founder · 6 weeks out
  Content: three volunteer briefs sourced from users, pre-reviewed but not pre-solved — this agent + founder · 4 weeks out
  Run-of-show: 15 min framing → 3× 20 min live teardowns → 30 min open floor → 45 min unstructured — 3 weeks out
  Catering + AV: food that lets people keep talking; test the screen share with the live mos run — ops · 2 weeks out
  Recording: capture the teardowns only, with consent, for repurposing into owned media — ops · day of
  Cost band: low four figures for venue and catering; no speaker fees.

PROMOTION PLAN
  T-5 weeks: personal invites first — 40 hand-picked people from the ambassador pool and active users, sent one-to-one by the founder. Fill half the room before anything is public.
  T-4 weeks: announce on the founder X account and company LinkedIn, framed as the teardown, not the venue. Volunteer-brief call to action.
  T-3 weeks: lifecycle email to users in the metro area who have run at least one cycle. One send, one CTA.
  T-2 weeks: ask ambassadors and any partnered creators to share; give them the raw framing, not a template.
  T-1 week: confirmation email with the three briefs being torn down — the lineup is the closing argument for attendance.
  Day of: live-post the best moment from the founder account.

FOLLOW-UP (the part that makes it count)
  T+1 day: personal note to every attendee with the recording and their brief's output.
  T+3 days: publish the teardown as owned media, crediting the volunteers.
  T+1 week: log qualified conversations against pipeline and write the learning — what the room actually asked about is next quarter's positioning input.

SUCCESS METRICS
  Primary: qualified conversations (target 12) and pipeline influenced.
  Secondary: attendance rate against registrations (target ≥ 70% for an invite-led IRL event), cost per attendee, and content produced from the recording.
  Failure signal: a full room with no follow-up conversations means the guest list was wrong, not the content.