Ambassadorsactive
25 active ambassadors
Twenty-five practitioners are active ambassadors — vouching for Waldo in their own words, with a low-effort ask each month.
14 ambassadors
target 25 ambassadors
active_ambassadors56% of target · per month
Demo deployment — a fresh offline cycle, rebuilt on every deploy. Edits don't persist.
Goals
One target per channel per period. Progress is direction-aware — for CAC and rank goals, lower is better.
8 goals · 5 active
New goalAgents plan against active goals
Ambassadors
1 goalEvents
1 goalEventsactive
2 events per quarter
Two events per quarter that a two-person team can run repeatably, each with a defined follow-up path rather than just an attendance number.
1 events
target 2 events
events_hosted50% of target · per quarter
Influencer
1 goalInfluencerachieved
3 active creator collabs per month
Three creator collaborations are live in any given month, chosen for genuine audience overlap rather than raw reach.
3 collabs
target 3 collabs
active_collabs100% of target · achieved · per month
Lifecycle / Email
1 goalLifecycle / Emailachieved
Email click rate ≥ 3.5%
Lifecycle email click-through rate reaches 3.5%, with segmentation doing the work rather than send volume.
5%
target 3.5%
click_rate100% of target · achieved · per month
Owned Media
1 goalOwned Mediaactive
2 viral posts per week
Two posts per week on Waldo's owned accounts clear 50k impressions. Build-in-public artifacts about running mos and Adveron on ourselves are the primary engine.
1 posts/week
target 2 posts/week
viral_posts50% of target · per week
Paid Ads
1 goalPaid Adsachieved↓ lower is better
CAC ≤ $80
Blended customer acquisition cost from paid channels stays at or below $80, at a spend level worth optimising.
$52.1
target $80
cac_usd100% of target · achieved · per month
SEO / AEO
1 goalSEO / AEOactive↓ lower is better
Average rank ≤ 5 for target queries
Average position across Waldo's target buyer-intent queries reaches the top 5, and the same pages are citable by answer engines.
12.3 rank
target 5 rank
avg_search_rank41% of target · per month
Social & Community
1 goalSocial & Communityactive
Engagement rate ≥ 4%
Engagement rate across Waldo's social presence holds at or above 4%, driven by participation in buyer conversations rather than broadcast.
3.5%
target 4%
engagement_rate89% of target · on track · per month