Demo deployment — a fresh offline cycle, rebuilt on every deploy. Edits don't persist.

Brand

One profile, injected into every brief. Agents inherit the description, audience, voice, and constraints from here — so changing it here changes what every channel produces next cycle.

Waldo · waldo.fyi · updated Aug 5, 2026 20:53 UTC

Identity

Brand nameDomainCategoryDescriptionWhat the company does, in your own words.

Offering

ProductsOne per line, as “Name — description”.

AudienceWho you sell to.VoiceTone guidance every agent must follow.

CompetitorsOne per line.ConstraintsHard rules — claims to avoid, topics off-limits. One per line.

Saved to the singleton brand row; picked up by the next planning cycle.